PROJECT: Blog Post
PROJECT DESCRIPTION: I was asked to write a creative blog post for Uber Eats in honor of National Friendship Day that would weave the idea of food and friendship together in a fun way. Weird food pairings seemed the way to go, and got a lot of recognition.
PROJECT: State of the Eater Infographic
PROJECT DESCRIPTION: At years’ end, Uber Eats wanted to publish some eater statistics in a fun, attention-grabbing way. I created copy for this infographic, which was picked up by several online publications, including Food & Wine Magazine.
Media: Digital Ad
PROJECT: Valentine’s Day Promotion for KFC and Mrs Ball’s/South Africa
PROJECT DESCRIPTION: Mrs. Ball’s Chutney is a South African staple, and KFC partnered with them to create the KFC Zinger Chutney Burger, available only via Uber Eats delivery. It launched during the week of Valentine’s Day, so I created a romantic story about the Colonel and Mrs. Ball getting together—with Uber Eats awkwardly in the middle.
MEDIA: Social Media/Digital
PROJECT: In-stadium Animation for Washington Nationals
PROJECT NAME: Uber Eats had the opportunity to create in-stadium animation for the Washington Nationals team in Washington, D.C. The idea was to have fans race across the field carrying full Uber Eats delivery bags during the 7th inning stretch. The accompanying animation was so successful, we were asked to create similar ones for the San Francisco Giants, and the Toronto Maple Leafs.
MEDIA: Out of Home
PROJECT: Nissan After Sale Parts and Accessories
PROJECT DESCRIPTION: Global automaker Nissan needed help getting the word out about their new after-sales division. I was asked to convey the value of using Nissan-made parts and accessories. My strategy was to use scenarios that spoke directly to consumers’ needs and why it made sense to trust the people that made the car you love. The result was collateral across the country and online that helped Nissan move these products in a whole new way.
MEDIA: Print and Digital Banners
PROJECT: Shelter Posters
PROJECT DESCRIPTION: Pedigree is a national dog food brand that also promotes pet adoption. They were beginning a new push to encourage people to adopt from their local shelters, and wanted posters to give to shelters. Using Pedigree’s amazing “mutt” photography, I wrote each adoptable dog a little personal ad. This was the beginning of a long-term adoption program that has resulted in thousands of shelter dogs finding their forever homes.
MEDIA: Print
PROJECT: Print Ad for More Magazine
PROJECT DESCRIPTION: Rainbow Light Supplements was offering new products targeted to women and needed ads for some women-focused magazines. I created copy that spoke to empowerment and self care, two themes that resonated with the target audience and brought Rainbow Light new customers and brand recognition.
MEDIA: Print and Digital
PROJECT: Promotional Posters
PROJECT DESCRIPTION: SAGIndie is the branch of the Screen Actor’s Guild that serves as a resources for Independent filmmakers. They offer advice and education on myriad topics around from filming, financing, casting, and so much more. And they needed fun posters to remind filmmakers that they are there to help. By using famous movie titles (and strategic punctuation), I was able to talk to filmmakers in their own language and keep things light and funny—in line with SAGIndie’s brand voice.
MEDIA: Print
PROJECT: The Noseprint Blog
PROJECT DESCRIPTION: I edited the blog articles for Smucker’s Pet Food Brands from article pitch to publication, guiding writers to stay within brand guidelines while creating authentic, informative articles that consumers would actually want to read.
MEDIA: Digital
PROJECT: PlayStation Gamer Advisory Panel Collateral
PROJECT DESCRIPTION: I helped create the Sony PlayStation Gamer Advisory Panel, a loyalty program for PlayStation’s devoted gamers. Through the G.A,P., gamers received new game announcements, insider rewards, swag and info. These communications had to be fun and unique to get gamers to take notice. The G.A.P was beloved and trusted by gamers worldwide, and even saw gamers scrambling to get hold of the coveted mailer swag.
MEDIA: Print and Digital
PROJECT: Trojan Vibrations Website
PROJECT DESCRIPTION: Trojan, long synonymous with products for male consumers, created a line of products for women’s pleasure. They wanted a website that would support the products in an informative, positive and fun way. I created all the articles on the site through research and interviews with experts. The result was a surge of interest at product launch.
MEDIA: Digital
