Digital/Print/OOH
Editorial • Content Strategy • Ecomm • Branding • B2B • Package Goods • Tech • Small Business • Health/Wellness • Gaming • Pet Health • Food
Brands
Uber Eats • Shutterfly • MegaFood • Milk Bone • PupPeroni • J.M. Smucker’s • Nissan • Jenny Craig • HEOS • Cox • Trojan Vibrations • Sony PlayStation • Pedigree • VCA • PBS • SAG Indie • Virgin • Vistage
Experience
Senior Brand Copywriter | January 2020 – Present
TriNet HR Solutions, San Francisco
Create and execute brand campaigns including TV, radio, web and OOH; Align brand voice across channels and tactics, including social; Create and write all brand advertising and marketing; create content for company websites, including editorial articles.
Freelance Copywriter/Editor | March 2015 – January 2020
Edit, write, strategize and manage content for brands. blogs and websites; Write and strategize brand voice and campaigns; mentor and advise emerging writers.
Senior Copywriter | April 2013 – March 2015
Red Door Interactive, San Diego
Created pitch materials and branding campaigns, digital campaign collateral, blog content, online ads, environmental signage, print materials and vendor videos; supervised and mentored young creatives.
Senior Copywriter | July 2012 – April 2013
Big Imagination Group, Culver City
Concepted, wrote and edited a variety of media, including print, digital ecommerce, radio, PSAs, social media and content.
Senior Copywriter | April 1998 – April 2012
Direct Partners, Marina del Rey
Developed concepts and copy for client websites, content marketing articles, banner ad campaigns, web pages, landing pages, contests and social media; worked closely with designers and account executives.
Skills
Editing • Branding and Voice Strategy • Content • Digital • Print • Environmental • Native